WhatsApp Business: 6 Features Local Businesses Underuse

For most local businesses in India, WhatsApp is already the main way customers get in touch. But many businesses use the WhatsApp Business app exactly like personal WhatsApp, and miss the features built to save time and win customers.

1. A complete business profile

Add your address, hours, description, website and email. Customers check this before they visit or buy.

2. Catalog

Show your products or services with photos and prices, so customers can browse without asking “Price kya hai?” for every item.

3. Quick replies

Save answers to common questions such as timings, location, delivery and payment options, and send them with a shortcut.

4. Greeting and away messages

Greet new customers automatically, and let people know when you’ll reply if they message after hours.

5. Labels

Tag chats as New enquiry, Pending payment, Order complete or Follow-up, so nothing gets forgotten.

6. Click-to-WhatsApp links and QR codes

Put a WhatsApp link on your website, Instagram and Google profile, and a QR code at your counter, on pamphlets and on packaging. Meta also lets you run ads that open a WhatsApp chat directly.

One rule to follow

Message customers only when they have agreed to hear from you, and keep it useful. Spam gets you blocked, and too many blocks can restrict your account.


Want your WhatsApp set up to bring in customers? Message WAAH Digital on WhatsApp or call +91 93404 07731.

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